Internet kiosks in rural India are connecting farmers to new markets, enabling them to make smarter decisions about their output and learn new farming techniques. Made possible by one of India’s leading private companies, ITC, the e-Choupal program sets up an Internet-enabled computer with a “focal point farmer,” who acts as a liaison for the entire community. Set-up costs run between US$3,000 and US$6,000, but maintenance is roughly US$100 per year and free for farmers.